Loyalty Reward Programs

NFTs can act as the access pass to a particular collection of rewards. The NFT will provide access to a specific account containing the current rewards. The value of the rewards can be tokenized to allow the user to accrue value from their loyalty. Usually denominating in a native token, this value can be spent/transacted for tangible rewards. The range of rewards could be benefits linked to complementary products that incentivize a healthier lifestyle, for instance, fitness clothing or nutritional supplements. Depending on the client base, the reward offers can be tailored to appeal to their target market, thus offering a better-tailored service.