Changing Demands and Lifestyles

Consumer lifestyles are changing. We need more time to dedicate sparingly across multiple tasks, including fitness. When time is of the essence, it reduces the desire to travel to a gym, so interest in virtual workouts has spiked. Digital classes can be tracked in real-time alongside the existing physical membership/subscriptions. Additional data can also be analyzed around the number of visits/PT sessions redeemed and timeframe.